Make more money in Network Marketing by learning how to market your business online.
Network Marketing is a great business model and a way for people to earn big money who don’t have or want to invest hundreds of thousands of dollars in a traditional business. One of the main issues people have when they get started in Network Marketing is they don’t know how to market. The ability to market the business and products is fundamental to your ability to make money in your business.
Most Network Marketing businesses are so cheap to start in comparison with almost all other businesses. Think about how much it costs to start a restaurant or plumbing company. It cost a lot of money in equipment and tools alone before you ever open the door. The failure rate of a traditional business is almost just as high as people who start in Network Marketing.
You hear a lot more people complain that Network Marketing is a scam or that they didn’t make any money mostly because a lot more people can afford to start in Network Marketing. Most Network Marketing companies can be started for $500 dollars or less. In contrast, not very many people have 200k – 1 million dollars needed to start a restaurant. So even though the failure rate between a traditional business and Network Marketing business is about the same there are just more people who can complain about Network Marketing because of the low entry point.
What Marketing Methods Can Be Used To Make More Money In Network Marketing?
So what can be done about this and how do we make more money in Network Marketing without bugging friends and family? It’s called Network MARKETING for a reason. We are paid to market and ultimately have people buy our products and services from the Network Marketing company we represent. So I will show you some various marketing methods I use to make more money in Network Marketing.
Use Direct Mail Postcards & Letters.
Direct mail is a great way to get your Network Marketing company and products in front of a lot of people. Direct mail allows you to leverage your time and energy as opposed to meeting people at a coffee house or hotel meeting. I use direct mail postcards and sales letters and take people from the offline world to the online world.
Imagine sending your sales letters or postcards to people you know are interested in what you have to offer. You will get the list of people from a lead source company that already has an established list of people interested in MLM. You will mail them a postcard and have the website address of your Network Marketing company on that card. A certain percentage of people will decide to visit your MLM website and either buy products or join the business opportunity.
Another aspect of direct mail Marketing “straight to the mailbox” is you cut out all the noise and competition associated with online advertising. In the online world, there are a lot of people and companies fighting for people’s attention. When you send something to your ideal customer they get it in their hands and read what you have to offer. To make more money in Network Marketing you need to get your marketing message in front of more people and direct mail is a good way to do that.
Utilize Social Media.
Social media has totally changed the way we can attract and get our business in front of people. The problem a lot of Network Marketers have is they don’t know how to use social media marketing to attract people to their Network Marketing opportunity. Numerous Network Marketers get on social media like Facebook, Twitter, Or YouTube and do nothing but sell, sell, and sell the products and opportunities to make money. This is definitely not the way to attract people to you or your MLM business.
You want to use social media as a way to attract people to you by providing value to them. You provide value in your social media post by helping and answering questions you know they need solutions for. Have you ever been on Facebook or Youtube and someone is bragging on and on about how great their products are? They brag about how great the company is and that’s all they ever do is brag, brag, brag.
Who wants to hear that? How does all that bragging help me or my situation? It doesn’t help me or anyone else to simply brag about what you have. Attraction Marketing is all about doing something to attract people to you.
I suggest using social media to offer as much help and information as possible.
One of the most powerful ways to build your brand and get your message out to the market is by posting on your personal blog. I like to think of each post as a billboard placed in different locations all over the world in various cities and towns. When you think about it a blog post is even better than a billboard. A post is better because the post will only appear when someone types in the search engine what they are looking for. A billboard is seen by numerous people who have no interest in what you have to offer. Sure some people who see a billboard will be interested but, it will be a small percentage. In contrast, a blog post will only show up when the person searching has some interest in what shows up on the first page of Google or Yahoo, etc.
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As an example, if your Network Marketing company is a Health & Wellness business you can write interesting information about what problem the products solve. You can write posts about what your journey to success has been like. This type of information will attract people to your site and from that point, they will seek you for information. That’s attraction marketing in a nutshell.
Create Sales Funnels.
Having a sales funnel is really important to your success and a surefire way to make more money in Network Marketing. A sales Funnel allows you to control the journey & message your customer will receive. When a potential customer goes to a generalized website they may get confused by information overload and therefore not make a decision to buy. We don’t want customers to be confused and with a properly constructed sales funnel they won’t be.
Create Self Liquidating offers.
If you are not familiar with the term (self-liquidating offer) let me give you a quick simple explanation. When marketing your products or services you can offer an information product as an introductory offer. This introductory product can be priced anywhere from $7 to $97 and this will offset the cost of your marketing (SELF LIQUIDATING) the marketing cost.
Have you ever been researching a product or service online and will see an advertisement that says get this FREE book just pay $7.95 for the shipping & handling? If you’ve seen this then you have seen and possibly gone through a self-liquidating sales funnel. The person running the ad is paying for the ad however, they are able to collect enough money on the front end from a small product to offset the cost of the advertising. That makes it self-liquidating. Or to put it in different terminology it means the advertising is paying for itself.
When you are able to run paid advertising and have that advertising break even you will definitely make more money in Network Marketing than you ever thought possible.
If you really want to make more money in Network Marketing all you need to do is implement the procedures I described above. There is nothing wrong with doing Network Marketing the old-school way of hotel meetings and one-on-one meetings. However, I know if you utilize the full power of the internet and attraction marketing you can leverage your time and build a successful business.