In this post, I will go over how to use a Network marketing email list to build your business. Regardless of what Network Marketing business you’re in email marketing needs to be a part of your marketing and retention process. You will get leads from 1 or multiple sources and the email provider you choose will store all of your contacts.
I’m sure you’ve heard it said hundreds of times that the money is in your email list. This is true because having people on your list gives you an opportunity to provide value and build trust in your brand.
What Is A Network Marketing Email List?
A Network Marketing email list is a list of people interested in your Network Marketing business and products. These people are your personal subscribers to your list. It’s your personal list of contacts gathered from your marketing efforts. As an example, I use AWEBER as my preferred email provider and utilize their platform to store all their contact information.
they provide their name and email in exchange for some valuable information they are seeking to obtain. Every time I create a YouTube video or some other type of social media I provide a link to get more information. In order for people to get that FREE information they give me their email so I can send it over to them.
How To Grow A Network Marketing Email List.
An email list can be grown in multiple ways. In the Network Marketing industry, people are interested in the products your company provides or they are interested in building an income and the products. Either way that gives us a lot of information to share with people and most people have no problem giving us their name and email in exchange for the information they want.
I use a multitude of platforms to grow my email list and following. You can use Facebook, YouTube, Personal blog, Twitter, and a whole bunch of other methods. I like to utilize a lot of these but, I advise people to become a specialist in a few of them and get a consistent amount of leads coming in.
Take YouTube as an example of a social media platform where you can get leads. Under the video, you can put the link to your personal or company-provided capture page. If you don’t have a capture/landing page you can build one using the AWEBER platform.
How To Use Email Autoresponders.
An email autoresponder is a service provided by AWEBER and multiple other email services to pre-write emails and have them automatically sent out to your customers or clients. Aweber has some great tutorials on how to build great emails that can be sent out automatically. I follow one basic rule when writing my emails that will go out to my prospects. I write them to provide value and provide the information or transformation the person who signed up on my list is looking for.
Far too often people make the mistake of just bragging about the products or how much money can be made in the business. This is okay every once in a while but if that’s your whole method of promotion you won’t build a very successful business.
There are coaches online who provide a whole training series all through their emails to contacts on their list. This provides people with huge value and those people frequently become business partners or purchase products.
What Should You Put In Your Emails?
I will use a Heath & Wellness Network Marketing company as an example of what to put in your Network Marketing business email series.
- You should write emails that allow people to discover who you are and the personal value you can provide.
- You should write the specific benefits of the products and how they are beneficial. Don’t just write about the features of the products and opportunities write about the benefits those products provide.
- write emails giving specific instructions about how you earn revenue with the opportunity.
- Embed videos of the things you are doing and the marketing that’s working for you.
There are numerous subjects you can write emails on that you believe the people interested in your products and services will enjoy reading.
The main thing I would focus on is providing value and not just promoting.
By The numbers.
After attending multiple pieces of training and keeping track of my own numbers I have come to the conclusion that each person on my list is worth approximately $1.00 dollar per month.
Think about that for a minute and it really starts to get exciting. If you only have 10 people on your list that may not be very exciting but what about when you have 1,000 or 10,000 people on your list? This means you have the potential to earn $1,000 – $10,000 per month. That’s why building your email list is so important in your Network Marketing business.
When you track all of your numbers in your business you will eventually get what’s called a (ratio) from your marketing efforts. Let’s take for example posting videos on youtube or a personal blog. When you start out you will get a number of people watching your videos that also decide to click on your link and make a purchase.
In the beginning, let’s say you notice a trend of 2 people making a purchase out of 100 people that watched your video and then clicked on your link. That means the click-through rate all the way through to purchasing is 2% and will give you a profit on those sales. However, as you get better in your skills and your channel grows the closing percentage will also grow. So if your 2% closing ratio goes from 2% all the way to 10 or 50% then you will obviously earn much more money.
In conclusion.
Having and using emails to assist in building your Network Marketing business is very important. We go through a lot of time and or money in order to get as many people interested in our products and services.
It doesn’t make sense to me why people would invest all that time, money, and energy and not have a way to stay in constant contact with their customers. Email is a great way to stay in contact with people and build a business relationship with them, and the reason I utilize Aweber email autoresponders in my various businesses.
If you are interested in learning how to use AWeber and all of the services they provide to assist you in building your business click on the Aweber tab in this blog post or the Aweber picture on the sidebar of this page.
Watch the video below to learn how to build your email list.
Learn how to grow your email list in less than 4 hours with step-by-step, expert guidance in six short and simple lessons.
Start the course now